VERTICAL VIDEO: There is no stopping it.

Okay, I will admit it.  I’ve always snorkeled quietly in smug satisfaction when somebody sends me a video recorded vertically.  When I’ve gotten over being smug, I calmly remind them that movies are shot in a horizontal format, not vertical. I then remind them that, if they take just two seconds to remember to turn their phone/camera on it’s side, they’ll get a much better looking movie.

A horizontal, widescreen shot

By contrast, the vertical version of the same shot is just not as dramatic.

Cowboy Vertical Shot

But this article makes a great, in fact, compelling case that proves to me I’m Wrong.

Using Twitter? Try using images.

ADB Advertising handles a lot of social media for our clients.  I have to admit, however, that I have often (and still do) question the value of twitter.   (It’s a debate we have around the shop… others here are big fans.)   Today, however, I received an email from Twitter with some tips for […]

BETTER SOCIAL MEDIA IMAGES: Stop taking your pictures at face value…

Today, small business marketing consumes a steady diet of images. We need images for Facebook, Twitter, signs, television and video, printed brochures and other handouts, web pages, blogs, and more.  Ours has become a very visual world. Fortunately, the small business owner who has a smartphone carries most of the necessary image creation tools right in her pocket. This makes the […]

IS THERE A WAY TO MAKE MY ADS STAND OUT? Yes, use original music.

Business owners can become easily overwhelmed by all the new choices in marketing. Luckily, some of the old, tried and true methods still work wonders for smaller, local businesses. This month, our guest blogger is Matt Dugan of Shadow Productions, in Burlington Vermont. While Matt’s company deals with some of the most cutting edge research […]