Currently Browsing:Advertising

Market research for businesses who can’t afford market research

We’ve been conducting market research for some of our clients this week.  While large businesses can tap into many (but expensive) sources of data, small businesses can face much more of an uphill fight when it comes to getting information about customers and competition. However,  here’s a link to a post on the US Small […]

Emotion helps sell: but it MUST match the product

McDonald’s has gotten in trouble in the UK over a television ad. According to Adweek’s story: “The McDonald’s spot, by Leo Burnett London, centers on a young man who lost his father a long time before and appears to have no memories of him. As he discusses his late dad on a walk into town […]

BETTER SOCIAL MEDIA IMAGES: Stop taking your pictures at face value…

Today, small business marketing consumes a steady diet of images. We need images for Facebook, Twitter, signs, television and video, printed brochures and other handouts, web pages, blogs, and more.  Ours has become a very visual world. Fortunately, the small business owner who has a smartphone carries most of the necessary image creation tools right in her pocket. This makes the […]

IS THERE A WAY TO MAKE MY ADS STAND OUT? Yes, use original music.

Business owners can become easily overwhelmed by all the new choices in marketing. Luckily, some of the old, tried and true methods still work wonders for smaller, local businesses. This month, our guest blogger is Matt Dugan of Shadow Productions, in Burlington Vermont. While Matt’s company deals with some of the most cutting edge research […]

PLASTIC IS FOREVER: Edible Six-Pack Rings

Okay.  I’ll admit it.  While I love being a part of the advertising business, and I really enjoy helping small businesses find new customers, there are times when what I do for a living gives me pause. While I’m not as big a part of the problem as Coca-Cola, McDonalds, or Budweiser,  I still play an active […]

BUSINESS WEBSITES: Should I Have More Than One?

The short answer is: No.  It messes up your Google rankings and confuses your customers. Recently,  a vendor approached one of our clients.  He mentioned that their website (currently provided by a national telecommunications company as part of a package) was not pulling the the client to the front page of Google. We responded by saying […]

TRIBUTE ADS: Honoring a Life or Shameless Self-promotion?

I went out to lunch with a friend that day, and I had just spent the better part of an hour bending her ear about a number of stressful circumstances in my life, most of which were completely beyond my control. As we got up to leave, I told her, “I just can’t take one. […]

Tips to Find Out Who is Visiting Your Website

Have you ever wondered if anyone has viewed your website? Or how to find out? If people are visiting … who are they? Knowing these stats can help you to identify who your potential customers are. According to WikiHow, platforms like WordPress allow you to access your “stats” from your dashboard.  For those of you with Facebook Pages […]

EMPLOYEE ENGAGEMENT: 5 Ways to Involve Employees in Company Marketing

Alex and I were having breakfast this morning when we heard the restaurant staff talking about some marketing ideas. The café owner was suggesting a company calendar that would include pictures of all the staff. While the owner was very excited, it was clear her employees were, shall we say, less than enthusiastic … Why […]

INCLUSION IN ADVERTISING: Tommy Hilfiger & Runway of Dreams

I must confess, when I first saw this ad from Tommy Hlfiger, my first thought was that he was using children with disabilities to make a fashion statement; then I read the article. As it turns out, Tommy Hilfiger isn’t just using disabled children in his ads. Hilfiger is collaborating with Runway of Dreams, which […]