Currently Browsing:Philosophy

Emotion helps sell: but it MUST match the product

McDonald’s has gotten in trouble in the UK over a television ad. According to Adweek’s story: “The McDonald’s spot, by Leo Burnett London, centers on a young man who lost his father a long time before and appears to have no memories of him. As he discusses his late dad on a walk into town […]

PLASTIC IS FOREVER: Edible Six-Pack Rings

Okay.  I’ll admit it.  While I love being a part of the advertising business, and I really enjoy helping small businesses find new customers, there are times when what I do for a living gives me pause. While I’m not as big a part of the problem as Coca-Cola, McDonalds, or Budweiser,  I still play an active […]

TRIBUTE ADS: Honoring a Life or Shameless Self-promotion?

I went out to lunch with a friend that day, and I had just spent the better part of an hour bending her ear about a number of stressful circumstances in my life, most of which were completely beyond my control. As we got up to leave, I told her, “I just can’t take one. […]

WHO KNEW? Small Business is BIG in Minnesota

    Having lived in some of the larger cities in Minnesota, such as Minneapolis, St. Paul and Rochester, when I think about businesses, I think big!   I think of huge, national and international companies that attract and employ people from all over the globe, companies like UnitedHealthcare, Target, Best Buy, Mayo Clinic, IBM, and […]

THE ICE BUCKET CHALLENGE: Pouring Cold Water on a Marketing Phenomenon

The ALSA’s “Ice Bucket Challenge” has been a brilliant piece of marketing. It has also been much more. As a young producer at Shadow Productions in Vermont,  I worked with a young intern, Jackie Heltz, to create a piece based on audio interviews with people affected by the disease. I found the stories quite moving, […]

VISUAL IDENTITY: Do You “DO” Branding?

Hi- my name is Alex and I work at ADB Advertising in Rochester,  Minnesota. I’ve spent most of my career working with small and very small businesses. Sometimes it seems like a lot of the advertising advice out there is geared for companies much bigger than those of my clients. Because of that, here on […]