Currently Browsing:Small Business

Market research for businesses who can’t afford market research

We’ve been conducting market research for some of our clients this week.  While large businesses can tap into many (but expensive) sources of data, small businesses can face much more of an uphill fight when it comes to getting information about customers and competition. However,  here’s a link to a post on the US Small […]

Using Twitter? Try using images.

ADB Advertising handles a lot of social media for our clients.  I have to admit, however, that I have often (and still do) question the value of twitter.   (It’s a debate we have around the shop… others here are big fans.)   Today, however, I received an email from Twitter with some tips for […]

BETTER SOCIAL MEDIA IMAGES: Stop taking your pictures at face value…

Today, small business marketing consumes a steady diet of images. We need images for Facebook, Twitter, signs, television and video, printed brochures and other handouts, web pages, blogs, and more.  Ours has become a very visual world. Fortunately, the small business owner who has a smartphone carries most of the necessary image creation tools right in her pocket. This makes the […]

IS THERE A WAY TO MAKE MY ADS STAND OUT? Yes, use original music.

Business owners can become easily overwhelmed by all the new choices in marketing. Luckily, some of the old, tried and true methods still work wonders for smaller, local businesses. This month, our guest blogger is Matt Dugan of Shadow Productions, in Burlington Vermont. While Matt’s company deals with some of the most cutting edge research […]

PLASTIC IS FOREVER: Edible Six-Pack Rings

Okay.  I’ll admit it.  While I love being a part of the advertising business, and I really enjoy helping small businesses find new customers, there are times when what I do for a living gives me pause. While I’m not as big a part of the problem as Coca-Cola, McDonalds, or Budweiser,  I still play an active […]

BUSINESS WEBSITES: Should I Have More Than One?

The short answer is: No.  It messes up your Google rankings and confuses your customers. Recently,  a vendor approached one of our clients.  He mentioned that their website (currently provided by a national telecommunications company as part of a package) was not pulling the the client to the front page of Google. We responded by saying […]

EMPLOYEE ENGAGEMENT: 5 Ways to Involve Employees in Company Marketing

Alex and I were having breakfast this morning when we heard the restaurant staff talking about some marketing ideas. The café owner was suggesting a company calendar that would include pictures of all the staff. While the owner was very excited, it was clear her employees were, shall we say, less than enthusiastic … Why […]