Currently Browsing:Social Media

Using Twitter? Try using images.

ADB Advertising handles a lot of social media for our clients.  I have to admit, however, that I have often (and still do) question the value of twitter.   (It’s a debate we have around the shop… others here are big fans.)   Today, however, I received an email from Twitter with some tips for […]

BETTER SOCIAL MEDIA IMAGES: Stop taking your pictures at face value…

Today, small business marketing consumes a steady diet of images. We need images for Facebook, Twitter, signs, television and video, printed brochures and other handouts, web pages, blogs, and more.  Ours has become a very visual world. Fortunately, the small business owner who has a smartphone carries most of the necessary image creation tools right in her pocket. This makes the […]

IS THERE A WAY TO MAKE MY ADS STAND OUT? Yes, use original music.

Business owners can become easily overwhelmed by all the new choices in marketing. Luckily, some of the old, tried and true methods still work wonders for smaller, local businesses. This month, our guest blogger is Matt Dugan of Shadow Productions, in Burlington Vermont. While Matt’s company deals with some of the most cutting edge research […]

PLASTIC IS FOREVER: Edible Six-Pack Rings

Okay.  I’ll admit it.  While I love being a part of the advertising business, and I really enjoy helping small businesses find new customers, there are times when what I do for a living gives me pause. While I’m not as big a part of the problem as Coca-Cola, McDonalds, or Budweiser,  I still play an active […]

TRIBUTE ADS: Honoring a Life or Shameless Self-promotion?

I went out to lunch with a friend that day, and I had just spent the better part of an hour bending her ear about a number of stressful circumstances in my life, most of which were completely beyond my control. As we got up to leave, I told her, “I just can’t take one. […]

THE ICE BUCKET CHALLENGE: Pouring Cold Water on a Marketing Phenomenon

The ALSA’s “Ice Bucket Challenge” has been a brilliant piece of marketing. It has also been much more. As a young producer at Shadow Productions in Vermont,  I worked with a young intern, Jackie Heltz, to create a piece based on audio interviews with people affected by the disease. I found the stories quite moving, […]