Copywriting

Copywriting

At ADB Advertising, writing is at the heart of what we do. A sales presentation, a radio commercial, a press release, a video script, a newsletter, and a website all share one thing in common; they all start with the written word.

A great advertising writer once described himself as "a salesperson with a typewriter." It's true. Copywriting isn't art, and it isn't entertainment (although it may employ both to achieve its purpose.) Copywriting is sales, pure and simple. And it is the foundation upon which ALL of your other advertising is built. If the writing isn't solid, the creative won't sell.