Most business calls -- as much as 70 percent, in fact -- end up in a holding pattern at some point. This hold-time can either generate customer satisfaction with your business, driving new sales, or it can lead to customer frustration. Doesn't it make sense to turn those "on-hold" minutes into a profitable opportunity for your customers? ADB Advertising writes and produces phone messages that inform, entertain, and up-sell customers. Turn your liability into an asset with a custom on hold message.