Currently Browsing:Small Business

Market research for businesses who can’t afford market research

We’ve been conducting market research for some of our clients this week.  While large businesses can tap into many (but expensive) sources of data, small businesses can face much more of an uphill fight when it comes to getting information about customers and competition. However,  here’s a link to a post on the US Small […]

Using Twitter? Try using images.

ADB Advertising handles a lot of social media for our clients.  I have to admit, however, that I have often (and still do) question the value of twitter.   (It’s a debate we have around the shop… others here are big fans.)   Today, however, I received an email from Twitter with some tips for […]

BETTER SOCIAL MEDIA IMAGES: Stop taking your pictures at face value…

Today, small business marketing consumes a steady diet of images. We need images for Facebook, Twitter, signs, television and video, printed brochures and other handouts, web pages, blogs, and more.  Ours has become a very visual world. Fortunately, the small business owner who has a smartphone carries most of the necessary image creation tools right in her pocket. This makes the […]

IS THERE A WAY TO MAKE MY ADS STAND OUT? Yes, use original music.

Business owners can become easily overwhelmed by all the new choices in marketing. Luckily, some of the old, tried and true methods still work wonders for smaller, local businesses. This month, our guest blogger is Matt Dugan of Shadow Productions, in Burlington Vermont. While Matt’s company deals with some of the most cutting edge research […]

BUSINESS WEBSITES: Should I Have More Than One?

The short answer is: No.  It messes up your Google rankings and confuses your customers. Recently,  a vendor approached one of our clients.  He mentioned that their website (currently provided by a national telecommunications company as part of a package) was not pulling the the client to the front page of Google. We responded by saying […]

WHO KNEW? Small Business is BIG in Minnesota

    Having lived in some of the larger cities in Minnesota, such as Minneapolis, St. Paul and Rochester, when I think about businesses, I think big!   I think of huge, national and international companies that attract and employ people from all over the globe, companies like UnitedHealthcare, Target, Best Buy, Mayo Clinic, IBM, and […]

EMPLOYEE ENGAGEMENT: 5 Ways to Involve Employees in Company Marketing

Alex and I were having breakfast this morning when we heard the restaurant staff talking about some marketing ideas. The café owner was suggesting a company calendar that would include pictures of all the staff. While the owner was very excited, it was clear her employees were, shall we say, less than enthusiastic … Why […]

TAKEN HOSTAGE: Tips to Protect Your Small Business From Cybercrime

It’s called Ransomware and it’s incredibly scary. The Washington Post, among other news outlets, reported that a Los Angeles hospital paid $17,000 in ransom to hackers to get its data back! The ransom was paid in bitcoin, which is digital currency. And this kind of crime is more common than you realize.  Small businesses are […]

OUTSOURCE TO SAVE MONEY: Hiring an Expert is Worth it in the End

Small business owners typically are trained to do what they love to do: sewing, computer repair, housecleaning, the law, accountancy- you name it. Less common is a small business owner trained in running a business. This means they often operate on the same principles they use at home: “I’ll do it myself and save money.” […]

VISUAL IDENTITY: How Can I Pay You if I Can’t Find You?

I was out on an errand this morning, going to drop off a check at a local business. I knew the address and had looked at the general area on a map; there are 3 shopping/retail areas in a short stretch of the same road and I was certain the business was in one of […]