Currently Browsing:Social Media

Using Twitter? Try using images.

ADB Advertising handles a lot of social media for our clients.  I have to admit, however, that I have often (and still do) question the value of twitter.   (It’s a debate we have around the shop… others here are big fans.)   Today, however, I received an email from Twitter with some tips for […]

BETTER SOCIAL MEDIA IMAGES: Stop taking your pictures at face value…

Today, small business marketing consumes a steady diet of images. We need images for Facebook, Twitter, signs, television and video, printed brochures and other handouts, web pages, blogs, and more.  Ours has become a very visual world. Fortunately, the small business owner who has a smartphone carries most of the necessary image creation tools right in her pocket. This makes the […]

TRIBUTE ADS: Honoring a Life or Shameless Self-promotion?

I went out to lunch with a friend that day, and I had just spent the better part of an hour bending her ear about a number of stressful circumstances in my life, most of which were completely beyond my control. As we got up to leave, I told her, “I just can’t take one. […]

THE ICE BUCKET CHALLENGE: Pouring Cold Water on a Marketing Phenomenon

The ALSA’s “Ice Bucket Challenge” has been a brilliant piece of marketing. It has also been much more. As a young producer at Shadow Productions in Vermont,  I worked with a young intern, Jackie Heltz, to create a piece based on audio interviews with people affected by the disease. I found the stories quite moving, […]